WILD Flavors to joint venture to bring product to market. Visit www.wildflavors.com to learn more.

The energy drinks market is forecasted to grow over 75% from 2006 through 2011 according to Datamonitor. With the surge in purchases of energy drinks, the market for energy drinks now accounts for 6 percent of the non-alcoholic beverage industry. The energy drink market is expected to top $6 billion in 2008. Energy drinks may include a variety of ingredients including vitamins, minerals, guarana, taurine, ginseng, ginkgo biloba, creatine, and in most cases caffeine. Some current products also contain high levels of glucose (sugar).

Developing great-tasting energy drinks in the past has been a problem due to the use of naturally poor-tasting healthy ingredients. WILD's technologies and innovations allow for great-tasting energy drinks that include healthy ingredients. Vitamins A and E have also been difficult to add to beverages because they are generally insoluble. WILD has emulsion technology which allows the addition of vitamins A and E to beverages. Using Resolver® Technology, WILD can also block off-notes from functional ingredients including minerals, taurine, and ginseng. If you are interested in energy drink applications, go WILD.